1. Marketing - Once you have built a retail website, you need to find your niche. To help you with that, HostGator offers a lot of information on search engine optimization and how to make sure your website gets picked up by the search bots. Hostgator also offers new customers a $50 credit to Google Adwords to help get your website noticed. Good content and good hosting will ensure that your company continues to generate website traffic and online sales.
2. Make your website customer friendly - Customers can't buy from you if your website doesn't work. With Hostgator, you can choose shopping carts, payment processors, and other Ecommerce tools that will work with any website and will work reliably. You can use shopping carts and other tools designed by your hosting company or use ones that you like from other sites that will plug right into your existing site. You won't have to worry about how many orders you're missing because the website doesn't work when you choose Hostgator to host your Ecommerce website.
3. Mailing lists and email marketing - Getting customers who have already purchased items from you to purchase more items from you is one of the best way to get sales. You already know these people like your products and you already know that they know how to shop online. So use the data that you already have to compile email lists of previous customers. Email those customers special discount codes, information on new products, and other incentives to head back to your website and buy more products. Hostgator gives you unlimited email lists, autoresponders, newsletters and other tools that are easy to use and that will help you build a solid network of existing customers.
4. Stats - Know exactly what works and what doesn't when it comes to marketing your goods. If you know how your customers are looking for your site, when they visit your site you can use that information to create a better marketing plan and increase online sales. Some web hosting companies make you pay for detailed stats but Hostgator gives companies a very comprehensive stats package for free.
5. Unlimited space and bandwidth - Use video, audio, blogs and other media to sell your products. With Hostgator, you will never run out of room for your site no matter how much data you have stored on your server. You can use unlimited amounts of disc space and bandwidth when you're a Hostgator customer and you will never have to pay extra for it.
Hostgator is a growing web hosting company specializes in shared, reseller, and dedicated web hosting.
