Once a business gets large enough, maintaining a website can become quite an arduous task. As the company grows, the site will start using more and more bandwidth, it will need more and more storage space, and it will need more and more customization and additional features. After a certain point, it is almost inevitable that a company will need to start looking into getting dedicated servers for their website.
What is a dedicated server? First, it would be easier to understand that there are three different types of web hosting available and they all have pros and cons. The cheapest type of hosting is shared web hosting. Shared hosting servers house hundreds of websites on each individual server. This is the most economical web hosting method, but it comes at a cost of performance. Next, there are VPSes (Virtual Private Servers). These bridge the gap between shared servers and dedicated servers. There are still multiple websites on the individual servers, but the resources are not shared. This allows higher performance, but at a more expensive cost and still less customization than dedicated servers. Finally, we have dedicated servers. They are the most expensive option, but every website gets its own individual server (or in some cases, cluster of servers).
Dedicated servers are more expensive than any other option, but this is for good reason. The are the most reliable, highest performance option when it comes to choosing a type of hosting. In addition, they are highly customizable. When there is only one website on a server, then it is easily modified, both on the hardware and software side as the changes don't have to be tested on every individual site. Businesses can choose and change the operating system as well as upgrade and modify the hardware as they see fit. In addition, they also have either unlimited bandwidth, or a very, very high amount of allotted bandwidth.
While having a your own server is quite an investment for a person or business serious about generating web traffic, it can pay dividends if used properly. High traffic websites can generate a significant amount of revenue either from direct sales or advertising. Unscheduled downtime, running out of bandwidth, or performance issues can absolutely destroy profit margins in regards to a professional website. With your own server, no one has to worry about other companies' websites using too much bandwidth, putting too much additional strain on the server hardware, or causing unexpected downtime. This can be a sigh of relief in the hectic world of business on the internet.
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