• Use of expertise: In case of independent hosting, there are limited resources available to create and maintain the website, whereas when you outsource, there is an expert team that takes care of designing, hosting and maintaining the portal. They also promise complete data security through encrypted forms and highly secure networks. Also these come at a very high cost while hosting a web portal independently
• Wider and deeper reach: The whole idea of having a business portal is to set the foot in the e-commerce platform and to reach out to a wider audience promised by the internet. By reaching out to more audience, it becomes easier for the company to tap new markets. This in turn releases the hidden demands that can be catered to eventually ensuring longer survival of the organization. The more professional touch to the website enhances the number of hits. With experts in the field with lots of design experience in your business domain, you can outsource the web hosting services to widen your reach. They will know how the consumers respond to various designs and promos and build the site accordingly.
• More efficient public relations: The communications that are required for public relations is taken care of by the service provider. The new product announcements, latest sales and marketing campaigns and offers thereof can be listed on the portals to be used by the consumers. Better ideas are generated while synergistically brainstorming with the service provider making the campaigns more effective.
• Increasing and managing traffic: The outsourcers make sure that they use various search engine optimization techniques to increase the traffic to the business portal. This comes at a high cost in independent hosting. Writing articles and reviews about your business, products and services with the hyperlinks towards the end of the content, which that leads the reader to the money portal increases number of hits and also the SEO ranking. When the web traffic is funneled towards your portal, the higher bandwidth that is offered by the service provider takes care of the traffic by ensuring stability of the server and its connectivity.
The managed hosting may sound costly initially. However, the value added services of managed hosting gives more return on investment thereby reducing the impact of the costs.
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